Friday, February 25, 2011

QUALITITIVE RESEARCH

Hotel employees’ expectations of QWL: A qualitative study
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The hospitality industry needs to provide a good quality of work life (QWL) in order to attract and retain employees. There is yet to be a study that defines the ‘expected dimensions of QWL’ by the potential and present hotel employees. QWL being multifaceted and context-based, this researcher conducted a qualitative study in an attempt to identify QWL dimensions expected in the working environment of a hotel. 84 students and 64 employees from three hotel management institute and three hotel organization from Mangalore city in India participated through a purposeful sampling frame. Data were collected using interviews, focus group discussions and open-ended questionnaires, and analyzed in line with grounded theory method. The content analysis of the data yielded eight dimensions of QWL. Implications and limitations of this study along with areas for future research are discussed. DOI: 10.1016/j.ijhm.2008.11.003

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